The 2017 Redback Report


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A Visual Summary of Virtual Experiences - Download Your Copy!

Now in its fifth year, The Redback Report shines a spotlight on how we all interact and engage with Digital Events. From webinars to webcasts and everything in between – online audiences are demanding presenters that inspire, user friendly technology and content that’s easily digestible in a range of formats.

The results for this year are in and it looks like we’re all becoming much more familiar with the online world. Our expectations are much higher and we’re not afraid to let it all out! Some of the key findings include:

On-demand Content: Around half of us only attend live events half of the time. Not a huge surprise here considering the trends in declining attendance rates. However, 29% of respondents claim they attend 100% of the time.

Money Talks: In previous years, the Corporate Sector has always been the most willing when it comes to paying to attend Live Digital Events. This year, the For Purpose Sector seem to be opening their pockets much more with 44% saying they would pay between $25 - $50 to watch.

Passion Walks: We all know the difference an amazing presenter can make - but what makes them so great? We gave people ONE option and a whopping 88% said passion and engagement wins over technically savvy or free giveaways.

For full results and to find out more, download your copy of this year's report!

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